MetaSecrets
OMG, it's enough to split one's head. Marketers are now creating secrets for the sole purpose of being discovered because a "secret" is something people will share when they won't talk about being advertised to. "I figured", said Jordan Weisman, head of 42 Entertainment which created Nine Inch Nails covert campaign, "that if the audience discovered something, they would share it," he explains, "because we all need something to talk about."
** What can Big Jo ask about NIN when she knows nothing at all about them? **
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