Secret Battle: Urawaza v. Heloise
Marketing is the massage. Again. Always claim to have knowledge of the unknown, because it is so much cooler to say you are using secret Urawaza rather than claim you're relying on Heloise's hints. To one up your friends, family or enemies even further, claim your life hacks are stolen from the "Ito Family Dinner Table" (second post) and hope your audience isn't familiar with Japanese television ... or the internet.
** To ward off Big Jo remember you can almost always fluster with [foreign] culture. **
